Growing up biracial in America has been an adventure full of highs, lows, and plenty of laughs. Starting my own business added another layer to this journey. Running a “black-owned business” while being biracial brings its own set of challenges and, sometimes, a touch of humor.
Embracing My Identity: The Early Years
Let’s go back to my childhood. Imagine a young me, a blend of two cultures. Half of my family gatherings were filled with collard greens and gospel music. The other half? Fried ham and boiled potatoes. This unique mix shaped my worldview and my approach to business.
School felt like a game of cultural hopscotch. I bounced from one school to another, always in different neighborhoods. I was too Black to be white and too white to be Black. I faced subtle racism, the kind that makes you feel out of place without anyone saying a word. Side glances, whispered comments, and teachers with low expectations were part of my daily life. Early on, I realized identity isn’t a simple checkbox but a spectrum. This understanding became the cornerstone of my business philosophy: embracing and celebrating diversity.
The Birth of My Online Business
Fast forward to 2024. At 44 years old, I decided to launch my online business. I wanted it to be recognized as a black-owned business, not to deny my biracial identity, but because it was a powerful statement about resilience, representation, and pride.
Starting out, I had doubts. Would people question my authenticity? Would the community accept me? I braced myself for skepticism and pushed forward, believing that what I offered transcended racial boundaries.
Breaking Down Stereotypes and Building Bridges
Running a black-owned business as a biracial individual presents unique challenges. Stereotypes don't discriminate; some people express disbelief that someone like me owns a business, even if it's just starting out. My response? A big smile and a confident, “Yes ma'am!” These moments of quiet defiance make the journey worthwhile.
Humor is my secret weapon. It breaks down barriers and puts people at ease. Sharing my experiences, like the time someone well-meaning tried to teach me how to braid my own hair, adds a human touch to my brand.
The Power of Representation
Representation matters. When I decided to spotlight my business as black-owned, it wasn’t just about me. It was about the biracial kid out there trying to figure out where they fit in. It was about showing them that they can embrace every part of their identity.
Social media has been a game-changer. Platforms like Instagram and TikTok allow me to connect with a diverse audience and share my story. Whether it’s through behind-the-scenes looks at my business operations or lighthearted TikTok dances, I engage with people on a personal level. This authenticity builds trust and fosters a sense of community.
Looking to the Future
Looking ahead, I’m excited about the possibilities. My goal is to continue growing my business while staying true to my roots. I want to mentor young entrepreneurs, especially those who, like me, straddle multiple worlds. I want to show them that their unique perspectives are their greatest assets.
In a society that often tries to fit people into neat little boxes, I’m here to break the mold. My business is a testament to the power of diversity, resilience, and the belief that we don’t have to choose one identity over another. We can be both, and we can be proud.
Conclusion
Being a biracial entrepreneur in the black-owned business space is about more than just labels. It’s about creating a space where all parts of your identity can coexist and thrive. It’s about challenging stereotypes with a smile and a story. And it’s about showing the world that our strength lies in our diversity.
So, if you ever visit my website, don’t be surprised if you find a joke or a story. After all, business is personal, and my story is my brand. Here’s to breaking barriers, one laugh at a time.